Survey is a method used by organizations to measure the customer satisfaction with the company's products or services. The customer feedback is used to analyze if any changes have to be made in the business operations to improve the overall satisfaction of the customers. By measuring customer satisfaction, new and improved processes can be put in place to increase the overall quality of the service and product.
Advantages
Customer data helps to improve the services and products.
Periodic Surveys help to connect with the customers on a regular basis and receive inputs from them.